I’m a fan of the new Volvo S90 for a number of reasons. It’s got a good stance, a long dash to axle and great proportions as well as a cosseting, technologically superior interior environment swathed in high-quality materials.
But perhaps the one thing I like most about it is that it accomplishes all of this in a very subtle, elegant and altogether very Scandinavian way. It’s never seen shouting, brash or superfluous.
In the video above, Volvo Design VP Thomas Ingenlath, exterior design chief Maximilian Missoni and interior design director Robin Page take us through the new S90 and the various elements that make up its overall brilliant design.
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