Which are the most prominent new design signatures?
“Every strong brand needs a set of visual keys that makes it unique. Future Volvos will be characterized by the distinctive iron mark in the floating grille, flanked by the T-shaped DRL lights. The larger hood with its new topography, the beltline spanning an elegant bow along the length of the car and the sharpened shoulder connecting with the new rear light are other important design signatures. They all contribute to the confident stance. The overall simplicity, both exterior and interior, has a strong connection to the Scandinavian lifestyle.”
The Volvo Concept XC Coupé today, the all-new XC90 in 2014. How similar are they?
“The Volvo Concept XC Coupé is another demonstration of what our new architecture is capable of. It brings us a bit closer to the all-new XC90. But it goes without saying that a three-row, seven-seater will have a larger and fuller look than this four-seater. Volvo Concept XC Coupé is more of a Cross Country version of a sleek sports wagon.”