Paolo Tumminelli on How to Keep the Automobile Relevant and Renew Its Emotional Connection With Customers
PodcastMaximilian Missoni on Polestar Cars’ Design EthosMaximilian Missoni has been head of design for Polestar Cars since 2018. After joining Volvo Cars 2012 and subsequently being... Read More
DrivenPolestar 2 – Driving the Brand’s First Pure Electric ModelThe electric car is no longer an environmentalists’ token. With plans to end the sales of new petrol and diesel... Read More
TrendsHow Car Makers Are Transforming Their Logo Designs for the Electric EraWhen the electrification trend exploded, it knocked down more than just combustion engines. It drove a stake right through OEMs’... Read More
DesignPolestar x [Fashion Label] – Designers Create Project to Showcase Cross-CollaborationThe act of displaying a fashion brand name on a vehicle is not particularly new. During the ‘80s and ‘90s,... Read More
VideosA Look Inside Polestar’s Design Studio and ProcessesPolestar is a very appealing new brand for myriad reasons. The electric car company, an offshoot of Volvo and parent... Read More
Design CompetitionsPolestar Announces Winners of Global Design ContestPolestar announced the winners of its first annual Design Contest today. Initiated in June, the design competition drew great interest... Read More
