LEGO Horizon
Archie Graham
Archie Graham’s LEGO Horizon project was conceived as a new innovative addition to the existing LEGO collection. Offering a series of eye-catching new models and a virtual reality element enabling users to enter the LEGO world, its aim was to forever change the level of interaction users have with LEGO’s products.
Working on three main areas — concept design, graphic design and product design — the design process began with some initial sketches, which were then translated into LEGO models using LEGO Digital Designer. Once finished the pieces could be purchased and the models built.
The graphic design section included the design of the boxes, logos and stickers. This area of the project was completed in collaboration with Hannah England, a third-year student studying graphic design at the Swansea College of Art UWTSD.
Alongside the graphic design section, Graham designed the game-changing element of the product: the VR brick.
“The VR brick is an innovative new brick that sits in or on any LEGO model and syncs up to a virtual reality headset, allowing the user to see the environment in which they’re playing from the minifigures’ perspective,” says Graham.
“For a few decades now LEGO models have been played with from outside, from a third person perspective, but with the VR brick people can not only play with their model but play as their model.”
