Michelin Challenge concept by Olli Seppälä
Olli Seppälä’s graduation project was also an entry into the Michelin Challenge Design competition. Answering the brief to design a people’s car for a defined market sector, Seppälä designed a small electric or hybrid-powered car intended for the South-Asia market. He studied the conditions, roads, traffic and cultural aspects that affect the design of a vehicle and looked into iconic ‘people’s car’ vehicles of the past. He designed both the exterior and interior of the car, paying close attention to the functional aspects of the vehicle, and created a 3D model, clay model and hard model. The resulting concept, which is meant to be a very lightweight and environmentally friendly car, also took manufacturing into account in its design process — the car’s structure is 3D printed so that it can be built close to its intended customers.
Pure Driving concept Antti Laukkanen
The Pure Driving concept is a design study of an autonomous car interior, which focuses specifically on the driving experience. “Autonomous car interiors are almost without exception closer to living rooms than automotive interiors,” says designer Antti Laukkanen. “In my research I focused on finding out what makes a good driving experience and how [to] maintain the best possible experience when we get rid off the steering wheel.” Concentrating on the use of materials and exploring possible scenarios, Laukkanen looked at what is essential inside the car and conducted research on future users. He later decided to brand the car as a Google product, as he believed it shared the values of the Cupertino-based company.
TOBI – electric assisted trekking bike concept by Sami Kallamäki
Sami Kallamäki’s thesis project is an electric-assisted trekking bike concept. Starting from the initial premise of credibility and clearness, Kallamäki’s goal was to create an aesthetically appealing trekking bike to cover longer distances by using today’s technology and tomorrow’s innovations.
