Riviera Silver Arrow III concept (1972)
Designed by Bill Mitchell (GM’s design VP from 1958-1977), the Silver Arrow III was based on the third-generation Riviera production model, but with bolder design elements that showcased advanced technologies such as four-wheel antilock brakes and a Max Trac traction control system that was a precursor of today’s traction control technology. The exterior had a lowered roofline, restyled quarter windows and six halogen headlamps. The Silver Arrow III’s plush interior eliminated the need for fore/aft driver seat movement with adjustable pedals and telescoping steering wheel – features that are common today.
Centieme concept (2003)
French for the term ‘one-hundredth,’ the Centieme was introduced in Buick’s centenary year. More than marking the brand’s 100th anniversary, it pushed it into the future. The proportion, design cues and three-row seating configuration influenced the Enclave crossover that debuted about four years later, igniting the product renaissance that continues today. The Centieme also previewed Buick’s renewed focus on interior design and attention to detail, with elements such as aluminum and wood accent trim and ambient lighting.
Velite concept (2004)
This four-seat convertible provides a tangible link between the original Y-Job and the new Avenir concept. Designed in Warren, MI, and built by renowned coachbuilder Bertone in Italy, the Velite was named after an elite class of soldiers in Napoleon’s army. Portholes on the front fenders and a rear deck contoured in a boattail shape evoke Buicks of the past, while under the hood and driving the rear wheels was a pure modern technology: a 3.6-liter twin-turbocharged V6 engine producing 400hp and 400 lb-ft of torque.
We’ll be bringing you the full story on the design genesis of the 2015 Buick Avenir concept shortly.
