Aston Martin today unveiled the DB10 at the 007 stage at Pinewood Studios — aka home to the James Bond film franchise. The DB10 will be Bond’s new ride when he whips about in Spectre, which will be released in UK theatres in October 2015.
The DB10 is not only Bond’s new car, it’s an ultra exclusive vehicle that will be but in very limited numbers at Aston Martin’s Gaydon headquarters. This is an initiative Aston Martin’s been ramping up since the unveiling of the One-77. In this case just 10 will be built, as indicated by the name.
Led by Aston Martin’s chief creative officer, Marek Reichman, the DB10 is said to gives a glimpse to the future design direction for the next generation of Aston Martins. The vehicle also celebrates Aston’s half century with Bond, which started with the iconic DB5.
“In the same year that we celebrate our 50-year relationship with 007, it seems doubly fitting that today we unveiled this wonderful new sports car created especially for James Bond,” said Andy Palmer, Aston Martin’s new CEO. “I’m incredibly proud of everyone in the team at Gaydon who have brought this special project from concept to reality.”
Though there’s been no mention on price, we’re guaranteed this highly bespoke offering will be worth a tidy sum. The investment is likely to pay off in spades: lucky buyers of the bespoke sports cars will also take comfort in knowing the vehicle in Spectre will also be built in-house by the brand’s design and engineering teams.
