The 1989 Lexus LS 400 was the first ever product launched by Toyota’s luxury brand. Aimed squarely at the Mercedes-Benz...
JoinedMarch 31, 2017
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Niels van Roij runs a London-based design studio, which has completed automotive design and research projects. With a compact team of designers, Niels works for a variety of automotive clients. He worked on the inclusively designed Tomorrow’s Taxi and bespoke automotive projects. In his keynote Masterclass Automotive Design speech, he uses the car as a metaphor to decode the strategy and philosophy of car design.
The Alfa Romeo 156 is a favorite amongst designers, and also arguably the greatest design ever conceived by former VW...
The fantastic Chris Bangle-era E65 BMW 7 Series, actually designed by current BMW Group design director Adrian van Hooydonk, is...
First revealed at the 1995 Frankfurt motor show, the Audi TT looked so futuristic many assumed it would never enter...
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