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Stefan Lamm to Head Exterior Design at SEAT

Stefan Lamm, current exterior design director at Ford of Europe, has been appointed to a new position at SEAT, Volkswagen Group’s Spanish subsidiary. He will start his new role in Barcelona on February 1st, 2015.

Lamm will replace Jorge Diez, who has taken up a new position as head of automotive concept design at Audi. He will report to SEAT’s head of design, Alejandro Mesonero-Romanos.

Lamm makes the move from Ford’s European design center in Cologne, Germany, where he’s been since January 2005 following his appointment as chief exterior designer. He was appointed to his current role in 2009 and subsequently led the exterior design team to create production cars under Martin Smith’s ‘kinetic design’ philosophy. This included vehicles such as the Ford B-Max, Kuga/Escape and the new Mondeo/Fusion.


As part of the global design leadership team Lamm also had influence on global programs, including concept cars. He was instrumental in the creation of the Ford S Max, Evos and Vertrek concepts.

Prior to joining Ford, Lamm worked for General Motors in Rüsselsheim for a decade, having joined the company immediately after graduating from the former European arm of the prestigious Art Center College of Design in Vevey, Switzerland. He also attended Pforzheim University in Germany.

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