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Bugatti Design Director Achim Anscheidt (2nd from left) and his new team members (from left): Alexander Selipanov - Head of Exterior Design Creative Development, Etienne Salomé - Head of Interior Design and Frank Heyl - Head of Exterior Design Production Development

Bugatti Strengthens Core Design Team

Bugatti has strengthened its core design team as the company works towards the next product in its portfolio. Design Director Achim Anscheidt (second from left) has filled key design management positions with experienced automotive designers (from left) Alexander Selipanov, Etienne Salomé and Frank Heyl.

“I am delighted to welcome on board these three top-notch automotive designers as full members of staff,” comments Design Director Achim Anscheidt. “Our design team is working on exciting projects securing the creative future of this great brand, including the next Bugatti which is to follow the Veyron.”

Etienne Salomé has been appointed Bugatti’s Head of Interior Design, a newly created position within the supercar manufacturer’s design studio. As well as his responsibilities for all future interior design matters, Salomé has been entrusted with the role of overseeing product design for the brand. He will also act as the main deputy of Design Director Achim Anscheidt.


A French national, Salomé graduated with an MA in Vehicle Design from the Royal College of Art in 2005 and acquired experience at several automobile manufacturers before joining a London-based automotive design consultancy supporting Bugatti Design since 2007.

Frank Heyl has been appointed as new Head of Exterior Design Production Development. A German national, Heyl also graduated with an MA in Vehicle Design from the Royal College of Art in 2005 and acquired experience at Skoda before joining a London-based automotive design consultancy supporting Bugatti Design since 2008.

Alexander ‘Sasha’ Selipanov has been appointed as new Head of Exterior Design Creative Development. A Russian national, Selipanov graduated with a BS in Transportation Design from the Art Center College of Design in California in 2005. During his employment at Volkswagen Design Center Potsdam, Selipanov contributed design proposals to all brands of the Volkswagen Group including a short stay at Lamborghini as part of the Huracán design team.

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